LEADER 01032nac0-22003011i-450- 001 990007058160403321 005 20020307 035 $a000705816 035 $aFED01000705816 035 $a(Aleph)000705816FED01 035 $a000705816 100 $a20020307d1941----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $aNote ed osservazioni alla rassegna di giurisprudenza tedesca in materia di diritto delle obbligazioni$eanno 1938$fAntonio Guarino 210 $aRoma$cIstituto di Studi legislativi$d1941 215 $aP. 225-255$d24 cm 300 $aEstratto da: , v. 6. 676 $a346.02$v20$zita 700 1$aGuarino,$bAntonio$f<1914- >$0305062 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990007058160403321 952 $aBUSTA 3[10] 27$b4480$fFGBC 959 $aFGBC 996 $aNote ed osservazioni alla rassegna di giurisprudenza tedesca in materia di diritto delle obbligazioni$91498534 997 $aUNINA LEADER 03093nam 2200589 450 001 9910812050603321 005 20200520144314.0 010 $a1-5036-0308-3 024 7 $a10.1515/9781503603080 035 $a(CKB)3710000001389529 035 $a(StDuBDS)EDZ0001803497 035 $a(DE-B1597)564801 035 $a(DE-B1597)9781503603080 035 $a(Au-PeEL)EBL4883085 035 $a(CaPaEBR)ebr11400689 035 $a(OCoLC)961924008 035 $a(OCoLC)1178769073 035 $a(PPN)236068717 035 $a(MiAaPQ)EBC4883085 035 $a(EXLCZ)993710000001389529 100 $a20170714h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCulture and commerce $ethe value of entrepreneurship in creative industries /$fMukti Khaire 210 1$aStanford, California :$cStanford Business Books,$d2017. 210 4$dİ2017 215 $a1 online resource (254 pages) 300 $aIncludes index. 311 $a0-8047-9221-6 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tCONTENTS --$tPREFACE --$tACKNOWLEDGMENTS --$t1. THE BUSINESS OF CULTURE --$t2. PIONEER ENTREPRENEURS --$t3. INTERMEDIARIES --$t4. DOING THEIR JOB --$t5. MAXIMIZING INFLUENCE --$t6. CREATORS AND PRODUCERS --$t7.POWER AND UNPREDICTABILITY --$t8. PURPOSE AND PROFIT --$t9. NEW WORLD, OLD RULES --$tNOTES --$tINDEX 330 $aArt and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"?who carve out space for radical, new product categories?Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways. 606 $aCultural industries 606 $aEntrepreneurship 606 $aArts$xEconomic aspects 606 $aArts$xMarketing 615 0$aCultural industries. 615 0$aEntrepreneurship. 615 0$aArts$xEconomic aspects. 615 0$aArts$xMarketing. 676 $a658.4/21 700 $aKhaire$b Mukti$f1973-$01603853 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812050603321 996 $aCulture and commerce$93928418 997 $aUNINA