LEADER 00876nam0-22002891i-450- 001 990006796980403321 005 20001010 035 $a000679698 035 $aFED01000679698 035 $a(Aleph)000679698FED01 035 $a000679698 100 $a20001010d--------km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $aCompetitive marketing strategy for Europe$edeveloping, maintaining and defending competitive advantage$fLindenBrown and Malcolm H.B. McDonald 210 $aLondon$cMacmillan$d1994. 215 $aXII, 372 p.$d23 cm 700 1$aBrown,$bLinden$0251789 702 1$aMcDonald,$bMalcolm 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006796980403321 952 $aVI H 395$b23726$fFSPBC 959 $aFSPBC 996 $aCompetitive marketing strategy for Europe$9635678 997 $aUNINA DB $aGEN01