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200 1 $aPiani di marketing$ecome prepararli, come impiegarli$fMalcolm H.B. McDonald
205   $a4. ed. a cura di Luigi Penati
210   $aMilano$cF. Angeli$d1992.
215   $a328 p.$d22 cm
225 1 $aAzienda moderna$v195
700  1$aMcDonald,$bMalcolm$0117340
702  1$aPenati,$bLuigi
801  0$aIT$bUNINA$gRICA$2UNIMARC
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959   $aFSPBC
996   $aPiani di marketing$9417516
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