LEADER 01367nam2-2200433---450- 001 990001417260203316 005 20050905112028.0 035 $a000141713 035 $aUSA01000141713 035 $a(ALEPH)000141726USA01 035 $a000141713 100 $a20040212d1955----km-y0itay0103----ba 101 $afre 102 $aFR 105 $a||||||||001yy 200 1 $a<> :<< Le>> 18. et le 19. siecle$fMarcel Braunschvig 210 $aParis$cA. Colin$d1955 215 $a758 p.$d18 cm 410 0$12001 454 1$12001 461 0$1001000141722$12001$aNotre litterature etudiéč dans les textes 700 1$aBRAUNSCHVIG,$bMarcel$0179326 801 0$aIT$bsalbc$gISBD 912 $a990001417260203316 951 $aVI.4.B. 206/2(II F B 17 2)$b6550 L.M.$cII F 959 $aBK 969 $aUMA 979 $aSIAV9$b01$c20040212$lUSA01$h1345 979 $aSIAV9$b01$c20040212$lUSA01$h1345 979 $aSIAV9$b01$c20040212$lUSA01$h1348 979 $aSIAV9$b01$c20040212$lUSA01$h1355 979 $aSIAV9$b01$c20040212$lUSA01$h1356 979 $aPATRY$b90$c20040406$lUSA01$h1739 979 $aSIAVER$b90$c20040513$lUSA01$h1129 979 $aCOPAT5$b90$c20050905$lUSA01$h0954 979 $aCOPAT5$b90$c20050905$lUSA01$h1120 979 $aPATRY$b90$c20070914$lUSA01$h1358 996 $a18. et le 19. siecle$9931270 997 $aUNISA LEADER 00887nam0-22003011i-450 001 990005944940403321 005 20230223101813.0 035 $a000594494 035 $aFED01000594494 035 $a(Aleph)000594494FED01 100 $a19980601d1962----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $a - - 001yy 200 1 $a<>Turkish Code of Criminal Procedure$fWith an introduction by Golzuklu, Feyyaz 210 $aLondon$cSweet & Maxwell$d1962 215 $a158 p.$d22 cm 225 1 $a<>American series of foreign penal codes$v5 676 $a345.56105$v23$zita 702 1$aGolzuklu,$bFeyyaz 710 01$aTurchia$0401472 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990005944940403321 952 $aXII Z 211 (5)$b79235$fFGBC 959 $aFGBC 996 $aTurkish Code of Criminal Procedure$9583903 997 $aUNINA LEADER 03297oam 2200733I 450 001 9910779046303321 005 20230802004729.0 010 $a1-136-50494-X 010 $a1-283-44138-1 010 $a9786613441386 010 $a0-203-14515-1 010 $a1-136-50495-8 024 7 $a10.4324/9780203145159 035 $a(CKB)2550000000089347 035 $a(EBL)957536 035 $a(OCoLC)798533269 035 $a(SSID)ssj0000600691 035 $a(PQKBManifestationID)12243621 035 $a(PQKBTitleCode)TC0000600691 035 $a(PQKBWorkID)10600967 035 $a(PQKB)10162163 035 $a(MiAaPQ)EBC957536 035 $a(Au-PeEL)EBL957536 035 $a(CaPaEBR)ebr10531789 035 $a(CaONFJC)MIL344138 035 $a(OCoLC)1000434168 035 $a(OCoLC)617619347 035 $a(FINmELB)ELB140255 035 $a(EXLCZ)992550000000089347 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBranding in governance and public management /$fJasper Eshuis and Erik-Hans Klijn 210 1$aNew York :$cRoutledge,$d2012. 215 $a1 online resource (189 p.) 225 1 $aRoutledge critical studies in public management ;$v8 300 $aDescription based upon print version of record. 311 $a0-415-81791-9 311 $a0-415-88517-5 320 $aIncludes bibliographical references and index. 327 $aThe rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. 330 $aPoliticians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to i 410 0$aRoutledge critical studies in public management ;$v8. 606 $aCommunication in public administration 606 $aPublic relations and politics 606 $aGovernment publicity 606 $aBranding (Marketing) 615 0$aCommunication in public administration. 615 0$aPublic relations and politics. 615 0$aGovernment publicity. 615 0$aBranding (Marketing) 676 $a352.7/48 700 $aEshuis$b Jasper$f1972-,$01546233 701 $aKlijn$b Erik-Hans$0771984 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779046303321 996 $aBranding in governance and public management$93801664 997 $aUNINA