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200 10$aHashtag Campaigns During the COVID-19 Pandemic in Malaysia $eEscalating from Online to Offline
210  1$aSingapore :$cISEAS - Yusof Ishak Institute,$d2021.
210  4$dİ2021.
215   $a1 online resource (52 pages)
300   $aDescription based upon print version of record.
311 08$aPrint version: Yin, Pauline Pooi Hashtag Campaigns During the COVID-19 Pandemic in Malaysia Singapore : ISEAS - Yusof Ishak Institute,c2021 9789815011227 
327   $tFrontmatter --$tFOREWORD --$tEXECUTIVE SUMMARY --$tHashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline
330   $aHashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to ""slacktivism"", such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia--#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe.
606   $aSOCIAL SCIENCE / Sociology / Urban$2bisacsh
615  7$aSOCIAL SCIENCE / Sociology / Urban.
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