LEADER 00908nam0-22002651i-450 001 990004908400403321 005 20230517113009.0 035 $a000490840 100 $a19990530g19029999km-y0itay50------ba 101 0 $aita 105 $ayf y 001yy 200 1 $a<>Evangelii$eopera del sec. 14. (testo di lingua)$fdel B. Simone da Cascia$gesposti in volgare dal suo discepolo Fra Giovanni da Salerno$gdilucidati con prefazione e glossario dal P. Nicola Mattioli 210 $aRoma$cTip. di G. D'Antonis$d1902 215 $aXXIX, 636 p., [1] tav.$d20 cm 225 1 $aAntologia agostiniana$v4 702 1$aCascia,$bSimone Da 702 1$aGiovanni da Salerno 702 1$aMattioli,$bNicola 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990004908400403321 952 $a850.8001 DACS 01$bFil. Mod. 36006$fFLFBC 959 $aFLFBC 996 $aEvangelii$92584138 997 $aUNINA LEADER 04428nam 22006975 450 001 9910484122703321 005 20251010082403.0 010 $a9783319712888 010 $a3319712888 024 7 $a10.1007/978-3-319-71288-8 035 $a(CKB)4100000007522532 035 $a(DE-He213)978-3-319-71288-8 035 $a(MiAaPQ)EBC5921262 035 $a(MiAaPQ)EBC31886917 035 $a(Au-PeEL)EBL31886917 035 $a(OCoLC)1122922373 035 $a(Perlego)3493879 035 $a(EXLCZ)994100000007522532 100 $a20190123d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aManaging Media and Digital Organizations /$fby Eli M. Noam 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (XX, 687 p. 111 illus., 45 illus. in color.) 311 08$a9783319712871 311 08$a331971287X 327 $aI Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Entertainment Law and Media Regulation -- 9. Demand and Market Analysis for Media and Information Products -- III Marketing -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations. . 330 $aWhat does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover?in a jargonless, non-technical way?the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book?s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field?the management of information resources and products?to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible. . 606 $aCommunication 606 $aAdvertising media planning 606 $aTechnology$xSociological aspects 606 $aCultural property$xProtection 606 $aManagement 606 $aMedia and Communication 606 $aMedia Planning 606 $aScience, Technology and Society 606 $aCultural Resource Management 606 $aManagement 615 0$aCommunication. 615 0$aAdvertising media planning. 615 0$aTechnology$xSociological aspects. 615 0$aCultural property$xProtection. 615 0$aManagement. 615 14$aMedia and Communication. 615 24$aMedia Planning. 615 24$aScience, Technology and Society. 615 24$aCultural Resource Management. 615 24$aManagement. 676 $a302.23068 700 $aNoam$b Eli M$4aut$4http://id.loc.gov/vocabulary/relators/aut$0628972 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484122703321 996 $aManaging Media and Digital Organizations$92848894 997 $aUNINA