LEADER 01353nam0-22003611i-450- 001 990004576370403321 005 19990530 035 $a000457637 035 $aFED01000457637 035 $a(Aleph)000457637FED01 035 $a000457637 100 $a19990530d1927----km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $a<>Europe et la Revolution Francaise$fAlbert Sorel 210 $aParis$cLib. Plon$d1927 215 $av.$d21 cm 327 $1001000114601$12001$a3.: La guerre aux rois$e1792-1793 327 $1001000114602$12001$a4.: Les limites naturelles$e1794-1795 327 $1001000114603$12001$a5.: Bonaparte et le directoire$e1795-1799 327 $1001000114604$12001$a6.: La treve - Luneville et amiens$e1800-1805 327 $1001000114605$12001$a7.: Le blocus continental - Le grand empire 1806-1812 327 $1001000114606$12001$a8.: La coalition, les traites de 1815$e1812-1815 327 $1001000114600$12001$a2.: La chute de la royaute 327 $1001000114599$12001$a1.: Les moeurs politiques et les traditions 700 1$aSorel,$bAlbert$f<1842-1906>$0178447 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990004576370403321 952 $a6/IX D 1-6$bbibl.8421$fFLFBC 959 $aFLFBC 996 $aEurope et la Revolution Francaise$9549410 997 $aUNINA LEADER 00929nam0-22003131i-450- 001 990003849520403321 005 20080114100202.0 035 $a000384952 035 $aFED01000384952 035 $a(Aleph)000384952FED01 035 $a000384952 100 $a20030910d1958----km-y0itay50------ba 101 0 $aeng 102 $aUS 200 1 $aHuman Resources for Egyptian Enterprise$fFrederick Harbison, Ibrahim Abdelkader Ibrahim 210 $aNew York$cMcGraw-Hill$d1958 215 $ax, 230 p.$d21 cm 610 0 $aEgitto 610 0 $aPolitica del lavoro 610 0 $aRisorse umane 700 1$aHarbison,$bFrederick Harris$f<1912-1976>$0288207 701 1$aIbrahim,$bIbrahim Abdelkader$0145901 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003849520403321 952 $aF/1.111 HAR$b019372$fSES 959 $aSES 996 $aHuman Resources for Egyptian Enterprise$9515208 997 $aUNINA LEADER 03307nam 2200625 450 001 9910817571203321 005 20221209173047.0 010 $a93-5150-527-8 010 $a93-5150-241-4 010 $a9789351502418 (electronic book) 035 $a(CKB)3710000000452270 035 $a(EBL)2120683 035 $a(OCoLC)916951528 035 $a(SSID)ssj0001521011 035 $a(PQKBManifestationID)12611182 035 $a(PQKBTitleCode)TC0001521011 035 $a(PQKBWorkID)11530595 035 $a(PQKB)11440011 035 $a(MiAaPQ)EBC2120683 035 $a(Au-PeEL)EBL2120683 035 $a(CaPaEBR)ebr11081648 035 $a(CaONFJC)MIL817060 035 $a(EXLCZ)993710000000452270 100 $a20150810h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent. 182 $cc$2rdamedia. 183 $acr$2rdacarrier. 200 10$a'Ad'apting to markets $erepackaging commecials in Indian languages$b[electronic resource]$fSunitha Srinivas C 210 1$aNew Delhi, India ;$aThousand Oaks, Ventura County, California ;$aSingapore :$cSAGE,$d2015. 210 4$dİ2015 215 $a1 online resource (xiii, 215 pages) 300 $aDescription based upon print version of record. 311 $a93-5150-240-6 320 $aIncludes bibliographical references and index. 327 $aCover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. 330 $aLooks at what goes into localization of advertisements in Indian languages. Discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers? product choices but also on their motivations and lifestyles. The local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ?translation? that ?localized? ads involve.--$cProvided by publisher. 606 $aAdvertising$zIndia 606 $aAdvertising$xLanguage 606 $aPsycholinguistics 606 $aSales promotion 615 0$aAdvertising 615 0$aAdvertising$xLanguage. 615 0$aPsycholinguistics. 615 0$aSales promotion. 676 $a659.10954 700 $aSunitha Srinivas$b C.$01646995 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817571203321 996 $aAd'apting to markets$93994303 997 $aUNINA