LEADER 02579nam 2200493 450 001 9910818855703321 005 20230831182942.0 010 $a1-119-61826-6 010 $a1-119-61824-X 010 $a1-119-61832-0 035 $a(CKB)4100000008103901 035 $a(MiAaPQ)EBC5761265 035 $a(CaSebORM)9781786303721 035 $a(EXLCZ)994100000008103901 100 $a20190509d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAugmented customer strategy $eCRM in the digital age /$fedited by Gilles N'Goala, Virginie Pez-Pe?rard, Isabelle Prim-Allaz 205 $aFirst edition 210 1$aLondon :$cJohn Wiley & Sons, Incorporated,$d[2019] 210 4$d©2019 215 $a1 online resource (331 pages) 225 0 $aTHEi Wiley ebooks. 311 $a1-78630-372-8 330 $aDigital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future. 606 $aCustomer relations$xManagement 606 $aCustomer relations$xManagement$xData processing 615 0$aCustomer relations$xManagement. 615 0$aCustomer relations$xManagement$xData processing. 676 $a658.812 700 $aN'Goala$b Gilles$01183681 702 $aN'Goala$b Gilles 702 $aPez-Pe?rard$b Virginie 702 $aPrim-Allaz$b Isabelle 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818855703321 996 $aAugmented customer strategy$93950706 997 $aUNINA LEADER 00950nam0-22003011i-450 001 990004270920403321 005 20250527154558.0 010 $a2-600-00342-8 035 $a000427092 035 $aFED01000427092 035 $a(Aleph)000427092FED01 035 $a000427092 100 $a20011023d1999----km-y0itay50------ba 101 0 $afre 105 $ay-------001gy 200 1 $a<>Vie de Sainte Cristine$fGautier de Coinci$gedition critique d'après le manuscrit f.fr. 817 de la bibliothèque nationale de France par Olivier Collet 210 $aGenève$cDroz$d1999 215 $aXXIII, 179 p.$d18 cm 225 1 $aTextes littéraires français$v510 700 1$aGautier de Coincy$f<117.-1236>$0452830 702 1$aCollet,$bOlivier 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990004270920403321 952 $a840.8 TLF 510$fFLFBC 959 $aFLFBC 996 $aVie de Sainte Cristine$94381691 997 $aUNINA