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101 1 $aita$ceng
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200 1 $a<<Il >>marketing dei servizi$fValarie A. Zeithaml, Mary Jo Bitner$gedizione italiana a cura di Enrico Bonetti
210   $aMilano$cMcGraw-Hill$d2002
215   $aXIX, 431 p.$d24 cm
454  0$12001$aServices Marketing : integrating customer focus across the firm$914442
610 0 $aQualità$aservizi
610 0 $aControllo di qualità e affidabilità$aStatistica aziendale
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702  1$aBonetti,$bEnrico$f<1966->
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