LEADER 01156cam0-22003731i-450-
001 990003990690403321
005 20050302103233.0
010   $a88-386-6054-9
035   $a000399069
035   $aFED01000399069
035   $a(Aleph)000399069FED01
035   $a000399069
100   $a20040114d2003----km-y0itay50------ba
101 1 $aita
102   $aIT
200 1 $aMarketing del turismo$fPhilip Kotler, John R.Bowen, James C.Makens$gedizione italiana a cura di Paolo Bertozzi
210   $aMilano$cMcGraw Hill$d2003
215   $aXXV, 430 p.$cill.$d24 cm
225 1 $aComunicazione, gestione d'impresa e marketing
300   $aTit. orig.: Marketing for hospitality and tourism, 3. ed
610 0 $aTurismo$aMarketing
676   $a338.4710688
700  1$aKotler,$bPhilip$f<1931- >$034994
701  1$aBowen,$bJohn R.$0117545
701  1$aMakens,$bJames C.$0117546
702  1$aBertozzi,$bPaolo
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
912   $a990003990690403321
952   $a4-0-658-TI$fECA
952   $aVI H 784$b40243$fFSPBC
959   $aFSPBC
996   $aMarketing del turismo$942022
997   $aUNINA