LEADER 00920nam0-22003011i-450- 001 990003938100403321 005 20100528101150.0 010 $a0-684-86466-5 035 $a000393810 035 $aFED01000393810 035 $a(Aleph)000393810FED01 035 $a000393810 100 $a20030910d2000----km-y0itay50------ba 101 0 $aeng 102 $aUS 200 1 $aDriving customer equity$ehow customer lifetime value is reshaping corporate strategy$fRoland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon 210 $aNew York$cFree press$d2000 215 $axii, 292 p.$d23 cm 700 1$aRust,$bRoland T.$0133092 701 1$aLemon,$bKatherine N.$0148221 701 1$aZeithaml,$bValarie A.$0105265 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003938100403321 952 $a1-6-464-TI$b7926$fECA 959 $aECA 996 $aDriving customer equity$9511324 997 $aUNINA