LEADER 01238cam0-22003971i-450-
001 990003919400403321
005 20060328151337.0
010   $a88-8363-332-6
035   $a000391940
035   $aFED01000391940
035   $a(Aleph)000391940FED01
035   $a000391940
100   $a20030910d2002----km-y0itay50------ba
101 1 $aita$ceng
102   $aIT
105   $ay-------001yy
200 1 $a<<Il >>marketing che cambia$eun nuovo approccio al profitto, alla crescita e al rinnovamento$fPhilip Kotler, Dipak C. Jain, Suvit Maesincee$gedizione italiana a cura di Walter Giorgio Scott
210   $aMilano$cIl sole-24 ore$d2002
215   $aXVI,182 p.$d22 cm
225 1 $aMondo economico$v58
454  0$12001$aMarketing moves$931740
610 0 $aMarketing
676   $a658.8
700  1$aKotler,$bPhilip$f<1931- >$034994
701  1$aJain,$bDipak C.$0147650
701  1$aMaesincee,$bSuvit$0147651
702  1$aScott,$bWalter Giorgio
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
912   $a990003919400403321
952   $aSE116.02.40-$b1164$fDECSE
952   $aCollez. 1726 (58)$b39287$fFSPBC
959   $aDECSE
959   $aFSPBC
996   $aMarketing moves$931740
997   $aUNINA