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200 1 $aGestire il marketing dei servizi$fJohn E. G. Bateson , K. Douglas Hoffman$gTraduzione di Simona Perasso
210   $aMilano$cApogeo$dc2000
215   $aXVII , 365 p.$d24 cm
225 1 $aPercorsi aziendali
300   $aEdizione italiana a cura di Alberto Marcati
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