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100   $a20000920d1997----km-y0itay50------ba
101  1$aENG
200 1 $aStrategic marketing problems : cases and comments$fRoger A. Kein, Robert A. Peterson
205   $a8th
210   $aNew Jersey$cPrentice Hall$d1997
215   $axii, 723 p.$d28 cm
700  1$aKerin,$bRoger A.$f<1947- >$0117549
702  1$aPeterson,$bRobert A.
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