LEADER 00807nam0-22002771i-450- 001 990002891100403321 005 20140325124553.0 010 $a0-02-379424-0 035 $a000289110 035 $aFED01000289110 035 $a(Aleph)000289110FED01 035 $a000289110 100 $a20030910d1998----km-y0itay50------ba 101 0 $aeng 102 $aUS 200 1 $aCases in strategic marketing management$ean integrated approach$fWilliam J. McDonald 210 $aUpper Saddle River$cPrentice Hall$d1998 215 $aVIII, 352 p.$d24 cm 700 1$aMcDonald,$bWilliam J.$0117548 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002891100403321 952 $a4-0-612-TI$b6668$fECA 959 $aECA 996 $aCases in strategic marketing management$9466964 997 $aUNINA