LEADER 01308cam0-22004451i-450- 001 990002872140403321 005 20121113093410.0 010 $a88-464-0333-9 035 $a000287214 035 $aFED01000287214 035 $a(Aleph)000287214FED01 035 $a000287214 100 $a20030910d1997----km-y0itay50------ba 101 1 $aita$ceng 102 $aIT 200 1 $aBrand equity$ela gestione del valore della marca$fDavid A. Aaker 205 $a3. ed. 210 $aMilano$cFranco Angeli$dc1997 215 $a351 p.$d22 cm 225 1 $aImpresa, comunicazione, mercato$v26 454 0$12001$aManaging brand equity$ecapitalizing on the value of a brand name$913521 610 0 $aPromozione delle vendite$aUso di marchi di fabbrica 610 0 $aEconomia aziendale$amonografie 610 0 $aMarketing 676 $a658.8$v21$zita 676 $a658.8 700 1$aAaker,$bDavid A.$0106703 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002872140403321 952 $aXVII-E-70$b4643$fMAS 952 $a658.827 AAK 1$b1042$fBFS 952 $a62 658.8 AAK$b3155$fDAGEA 952 $aCOLLEZ. 1397 (26)$b31315$fFSPBC 959 $aDAGEA 959 $aBFS 959 $aMAS 959 $aFSPBC 996 $aManaging brand equity$913521 997 $aUNINA