LEADER 01308cam0-22004451i-450-
001 990002872140403321
005 20121113093410.0
010   $a88-464-0333-9
035   $a000287214
035   $aFED01000287214
035   $a(Aleph)000287214FED01
035   $a000287214
100   $a20030910d1997----km-y0itay50------ba
101 1 $aita$ceng
102   $aIT
200 1 $aBrand equity$ela gestione del valore della marca$fDavid A. Aaker
205   $a3. ed.
210   $aMilano$cFranco Angeli$dc1997
215   $a351 p.$d22 cm
225 1 $aImpresa, comunicazione, mercato$v26
454  0$12001$aManaging brand equity$ecapitalizing on the value of a brand name$913521
610 0 $aPromozione delle vendite$aUso di marchi di fabbrica
610 0 $aEconomia aziendale$amonografie
610 0 $aMarketing
676   $a658.8$v21$zita
676   $a658.8
700  1$aAaker,$bDavid A.$0106703
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
912   $a990002872140403321
952   $aXVII-E-70$b4643$fMAS
952   $a658.827 AAK 1$b1042$fBFS
952   $a62 658.8 AAK$b3155$fDAGEA
952   $aCOLLEZ. 1397 (26)$b31315$fFSPBC
959   $aDAGEA
959   $aBFS
959   $aMAS
959   $aFSPBC
996   $aManaging brand equity$913521
997   $aUNINA