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100   $a20030910d1993----km-y0itay50------ba
101 0 $aeng
102   $aGB
200 1 $a<<The >>rise and fall of mass marketing$fedited by Richard S. Tedlow and Geoffrey Jones
210   $aLondon$cRoutledge$d1993
215   $aXII, 239 p.$d22 cm
225 1 $aComparative and international business series$iModern histories
702  1$aTedlow,$bRichard S.
702  1$aJones,$bGeoffrey
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
912   $a990002852260403321
952   $a4-0-557-TI$b4562 DEA$fECA
959   $aECA
996   $aRise and fall of mass marketing$9418454
997   $aUNINA