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100   $a20000920d1989----km-y0itay50------ba
101 0 $aENG
200 1 $aManaging services marketing$fJohn G.E. Bateson. 2nd ed.
205   $a-
210   $aOrlando$cThe Dryden Press$d1989
215   $a594 p.$d25 cm
700  1$aBateson,$bJohn E. G.$0147404
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