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100   $a20000920d1981----km-y0itay50------ba
101  1$aENG
200 1 $aMarketing of Services$fJames Donnelly, William R. George
210   $aChicago$cAmerican Marketing Association$d1981
215   $a244 p.$d26 cm
300   $a( AMA's special conference on servicesmarketing, orlando,FL,1981 )
700  1$aDonnelly,$bJames H.$080485
702  1$aGeorge,$bR. William
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
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996   $aMarketing of Services$9417651
997   $aUNINA
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