LEADER 00695nam0-22002411i-450- 001 990002761400403321 035 $a000276140 035 $aFED01000276140 035 $a(Aleph)000276140FED01 035 $a000276140 100 $a20000920d1972----km-y0itay50------ba 101 0 $aENG 200 1 $aMarketing planning and competitive strategy.$fby Eugene J. Kelley. 210 $aEnglewood Cliffs$cPrentice Hall$d1972 700 1$aKelley,$bEugene J.$0112796 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002761400403321 952 $a4-2-2$b3478 tic$fECA 959 $aECA 996 $aMarketing planning and competitive strategy$9422373 997 $aUNINA DB $aING01