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100   $a20030910d1963----km-y0itay50------ba
101 0 $aeng
102   $aUS
200 1 $aMeasuring advertising effectiveness$fDarrell Blaine Lucas, Steuart Henderson Britt
210   $aNew York$cMcGraw-Hill$d1963
215   $aXI, 399 p.$d24 cm
225 1 $aMcGraw-Hill series in marketing and advertising
453  1$1001000620851
610 0 $aPubblicità$aSociologia
700  1$aLucas,$bDarrel Blaine$0372343
701  1$aBritt,$bSteuart Henderson$0112731
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