LEADER 00674nam0-22002531i-450- 001 990002742600403321 035 $a000274260 035 $aFED01000274260 035 $a(Aleph)000274260FED01 035 $a000274260 100 $a20000920d--------km-y0itay50------ba 101 0 $aENG 200 1 $aSelected writings.$fby Moonitz Maurice. 210 $aNew York$cGarland Publishing 700 1$aMoonitz,$bMaurice$0110969 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002742600403321 952 $a1-7-30/1-RA$b1854/1$fECA 952 $a1-7-30.2$b1854/2$fECA 959 $aECA 996 $aSelected writings$9425666 997 $aUNINA DB $aING01 LEADER 02570nam 22005413u 450 001 996213076203316 005 20230422044502.0 010 $a1-280-23291-9 010 $a9786610232918 010 $a1-85418-536-5 035 $a(CKB)1000000000336969 035 $a(EBL)308969 035 $a(OCoLC)174132432 035 $a(SSID)ssj0000079548 035 $a(PQKBManifestationID)12006507 035 $a(PQKBTitleCode)TC0000079548 035 $a(PQKBWorkID)10089280 035 $a(PQKB)10188679 035 $a(MiAaPQ)EBC308969 035 $a(EXLCZ)991000000000336969 100 $a20130418d1999|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aImplementing an Integrated Marketing Communications Strategy$b[electronic resource] $eHow to Benchmark and Improve Marketing Communications Planning in Your Business 210 $aLondon $cThorogood Publishing$d1999 215 $a1 online resource (69 p.) 300 $aDescription based upon print version of record. 311 $a1-85418-120-3 327 $aThe author; Contents; Chapter 1: Integrated marketing communications planning; Chapter 2: The communications audit; Chapter 3: The ten point Marcom Plan 330 $aJust what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as 606 $aAdvertising media planning -- Handbooks, manuals, etc 606 $aMarketing -- Management -- Handbooks, manuals, etc 606 $aSmall business -- Marketing -- Handbooks, manuals, etc 615 4$aAdvertising media planning -- Handbooks, manuals, etc. 615 4$aMarketing -- Management -- Handbooks, manuals, etc. 615 4$aSmall business -- Marketing -- Handbooks, manuals, etc. 676 $a658.8 700 $aHart$b Norman$0107645 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a996213076203316 996 $aImplementing an Integrated Marketing Communications Strategy$92416549 997 $aUNISA