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100   $a20030910d1971----km-y0itay50------ba
101 0 $aeng
102   $aUS
200 1 $aConsumer behavior$econtemporary research in action$fRobert J. Holloway, Robert A. Mittelstaedt, M. Venkatesan
210   $aBoston [etc.]$cHoughton Mifflin$dc1971
215   $aVIII, 458 p.$d24 cm
610 0 $aComportamento del consumatore
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701  1$aMittelstaedt,$bRobert A.$0493540
701  1$aVenkatesan,$bM.$0106736
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