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100   $a20000920d1954----km-y0itay50------ba
101 0 $aeng
200 1 $aMotivation research in advertising and marketing$fGeorge Horsley Smith
210   $aNew York$cMcGraw-Hill$d1954
215   $aXVIII, 242 p.$cill.$d24 cm
225 1 $aAdvertising research foundation publications
610 0 $aPubblicità$aRicerche motivazionali
700  1$aSmith,$bH.G.$0370038
801  0$aIT$bUNINA$gRICA$2UNIMARC
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952   $a4-1-197-TI$b07037$fECA
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996   $aMotivation Research in advertising and marketing$9430513
997   $aUNINA
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