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200 10$aMaster Data Management in Practice$b[electronic resource] $eAchieving True Customer MDM
205   $a1st edition
210   $aChichester $cWiley$d2011
215   $a1 online resource (273 p.)
225 1 $aWiley Corporate F&A ;$vv.559
300   $aDescription based upon print version of record.
311   $a1-118-08568-X 
311   $a0-470-91055-0 
320   $aIncludes bibliographical references and index.
327   $aMASTER DATA MANAGEMENT IN PRACTICE: Achieving True Customer MDM; Contents; Foreword; Preface; Acknowledgments; Introduction; PART I: Planning Your Customer MDM Initiative; PART II: The Implementation Fundamentals; PART III: Achieving a Steady State; PART IV: Advanced Practices; Recommended Reading; About the Authors; Index
330   $aExpert guidance for Master Data Management (MDM) implementation Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show organizations how to implement Master Data Management (MDM) within their business model to create a more quality controlled approach for sucessfully managing and maintaining their customer master data. This book focuses on techniques that can improve data quality management, lower data mainten
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606   $aData warehousing
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606   $aCommerce$2HILCC
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606   $aMarketing & Sales$2HILCC
606   $aManagement Theory$2HILCC
608   $aElectronic books.
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615  7$aManagement
615  7$aCommerce
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