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200 1 $aBuilding implementable marketing models$fPhilippe A. Naert and Peter S. H. Leeflang
210   $aLeiden$cMartinus Nijhoff$d1978
215   $axii, 406 p.$cill.$d23 cm
700  1$aNaert,$bPhilippe A.$f<1943- >$0106398
702  1$aLeeflang,$bPeter S. H.
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