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101  1$aENG
200 1 $aMeasurement readings for marketing research$fdi MICHAEL Paul
205   $a$a
210   $aChicago$cAmerican Marketing Association$d1984
215   $a374 pp.$d29 cm
700  1$aMichael,$bPaul$0369102
702  1$aPeter,$bPaul J.
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