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100   $a20030910d1974----km-y0itay50------ba
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200 1 $aAdvertising$eits role in modern marketing$fS. Watson Dunn, Arnold M. Barban
205   $a3rd ed
210   $aHinsdale, Ill.$cDryden Press$d1974
700  1$aDunn,$bSamuel Watson
702  1$aBarban,$bArnold M.
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