LEADER 00942nam0-22003371i-4500 001 990002503710403321 005 20170203130632.0 010 $a8838606269 035 $a000250371 035 $aFED01000250371 035 $a(Aleph)000250371FED01 035 $a000250371 100 $a20030910d1991----km-y0itay50------ba 101 1 $aita 200 1 $aMarketing$fJean Jacques Lambin$gtraduzione Alberto Biancardi 205 $a2. ed. 210 $aMilano$cMcGraw-Hill$d1991 215 $aXVII, 433 p.$d24 cm 300 $aTitolo originale: "Marketing Strategique" 610 0 $aStatistica aziendale 610 0 $aEconomia aziendale 700 1$aLambin,$bJean-Jacques$079664 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002503710403321 952 $aXVII-E-7$b1852$fMAS 952 $aVI H 250$b16928$fFSPBC 959 $aMAS 959 $aFSPBC 996 $aLa marketing strategique$937392 997 $aUNINA