LEADER 01614nam1-2200457---450- 001 990002226610403321 005 20131213095530.0 035 $a000222661 035 $aFED01000222661 035 $a(Aleph)000222661FED01 035 $a000222661 100 $a20030910d1952----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $aa-------001yy 200 1 $aConvegno sulla difesa del suolo e le sistemazioni fluviali e montane$e2. giornata della scienza indetta dal CNR in occasione della 30. Fiera di Milano$eMilano, 16-19 aprile, 1952$fConsiglio Nazionale delle Ricerche 210 $aRoma$cCNR$d1952 215 $aIX, 316 p., 1 c. geogr. ripieg.$cill.$d22 cm 300 $aSuppl. a: La Ricerca Scientifica, 4,1952 610 0 $aSuolo$aDifesa 610 0 $aSuolo$aConservazione 610 0 $aAree montane 676 $a631.45 710 12$aConvegno sulla difesa del suolo e le sistemazioni fluviali e montane$f<1952 ;$eMilano>$0355318 712 12$aGiornata della scienza$d<2. ;$f1952 ;$eMilano> 712 02$aConsiglio nazionale delle ricerche 712 12$aFiera di Milano,$d30.$f<1952 ;$eMilano> 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002226610403321 952 $a80 XVII F 12$b8105$fFFABC 952 $a60 631.41 B 48$b40348$fFAGBC 952 $a60 631.41 B 154$fFAGBC 952 $aE-04-097$bIst. s. i.$fILFGE 952 $aL 4/39$b0245$fDINGE 959 $aFFABC 959 $aILFGE 959 $aFAGBC 959 $aDINGE 996 $aConvegno sulla difesa del suolo e le sistemazioni fluviali e montane$9397140 997 $aUNINA LEADER 02832nam 2200601Ia 450 001 9910438247903321 005 20200520144314.0 010 $a3-642-37108-6 024 7 $a10.1007/978-3-642-37108-0 035 $a(CKB)2670000000388611 035 $a(EBL)1317481 035 $a(SSID)ssj0000928156 035 $a(PQKBManifestationID)11517021 035 $a(PQKBTitleCode)TC0000928156 035 $a(PQKBWorkID)10907194 035 $a(PQKB)11172446 035 $a(DE-He213)978-3-642-37108-0 035 $a(MiAaPQ)EBC1317481 035 $a(PPN)170491315 035 $a(EXLCZ)992670000000388611 100 $a20130705d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand growth barriers $eidentify, understand, and overcome them /$fRalph Kruger, Andreas Stumpf 205 $a1st ed. 2013. 210 $aBerlin ;$aNew York $cSpringer$dc2013 215 $a1 online resource (148 p.) 225 0 $aManagement for professionals 300 $aDescription based upon print version of record. 311 $a3-642-43749-4 311 $a3-642-37107-8 320 $aIncludes bibliographical references and index. 327 $aThe wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions. 330 $aHow can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. 410 0$aManagement for Professionals,$x2192-8096 606 $aBranding (Marketing)$xManagement 606 $aBrand name products 615 0$aBranding (Marketing)$xManagement. 615 0$aBrand name products. 676 $a658.8/1 676 $a658.827 700 $aKruger$b Ralph$0481316 701 $aStumpf$b Andreas$01763756 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910438247903321 996 $aBrand growth barriers$94204359 997 $aUNINA