LEADER 00870nam0-22002891i-450- 001 990002116410403321 005 20080617104805.0 035 $a000211641 035 $aFED01000211641 035 $a(Aleph)000211641FED01 035 $a000211641 100 $a20030910d1997----km-y0itay50------ba 101 0 $aeng 102 $aUS 200 1 $aWhy do consumers pay more for store brands?$fRay Sethuraman, Catherine Cole 210 $aCambridge (Massachussetts)$cMarketing Science Institute$d1997 215 $a47 p.$d28 cm 225 1 $aWorking Paper. Report$v97- 126 700 1$aSethuraman,$bRaj$0294958 702 1$aCole,$bCatherine 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002116410403321 952 $a62 380 SET$bDepa 9170$fDAGEA 959 $aDAGEA 996 $aWhy do consumers pay more for store brands$9395455 997 $aUNINA