LEADER 00900nam0-22002771i-450- 001 990002116400403321 005 20080522105010.0 035 $a000211640 035 $aFED01000211640 035 $a(Aleph)000211640FED01 035 $a000211640 100 $a20030910d2000----km-y0itay50------ba 101 0 $aeng 102 $aGB 200 1 $aWhat makes consumers pay more for national brands than for store brands$eimage or quality?$fRay Sethuraman 210 $aCambridge (Massaxhusetts)$cMarketing Science Institute$d2000 215 $a32 p.$d28 cm 225 1 $aWorking Paper Series. Report$v-110 700 1$aSethuraman,$bRaj$0294958 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002116400403321 952 $a62 380 SET$bDEPA 9169$fDAGEA 959 $aDAGEA 996 $aWhat makes consumers pay more for national brands than for store brands$9395456 997 $aUNINA