LEADER 00909nam0-22003011i-450- 001 990002105110403321 005 20060413095606.0 035 $a000210511 035 $aFED01000210511 035 $a(Aleph)000210511FED01 035 $a000210511 100 $a20030910d1992----km-y0itay50------ba 101 0 $aita 200 1 $aMarketing management$eanalisi, pianificazione e controllo$fPhilip Kotler$gversione italiana a cura di Walter G. Scott 205 $a5. ed. 210 $aTorino$cISEDI$d1992 215 $a2v.$d25 cm 300 $a5. ed. interamente rinnovata 610 0 $aDistribuzione$aGestione 700 1$aKotler,$bPhilip$f<1931- >$034994 702 1$aScott,$bWalter Giorgio 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002105110403321 952 $a62 658.8 KOT$bDEPA 4084-4084$fDAGEA 959 $aDAGEA 996 $aMarketing management$9192800 997 $aUNINA