LEADER 01142nam0-22003251i-450- 001 990001863030403321 005 20090627191451.0 035 $a000186303 035 $aFED01000186303 035 $a(Aleph)000186303FED01 035 $a000186303 100 $a20030910d1961----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $aAzione della sfogliatura e della concimazione azotata sulla differenziazione delle gemme e sulla composizione chimica dei germogli di vite$fWafik Khalil 210 $a[S.l.$cs.n.]$d1961 215 $a85 p.$d24 cm 225 1 $aRaccolta di memorie$fUniversitą degli studi di Torino. Facoltą di scienze agrarie$v295 300 $aEstr. da: Allionia, 1961. 610 0 $aViticoltura 676 $a634.8 700 1$aKhalil,$bWapik$0358390 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990001863030403321 952 $a60 MISC. B 131/295$fFAGBC 959 $aFAGBC 996 $aAzione della sfogliatura e della concimazione azotata sulla differenziazione delle gemme e sulla composizione chimica dei germogli di vite$9401904 997 $aUNINA LEADER 03601nam 2200625 a 450 001 9910781960503321 005 20230802004113.0 010 $a1-283-31608-0 010 $a9786613316080 010 $a1-118-17594-8 010 $a1-118-17596-4 035 $a(CKB)2550000000057659 035 $a(EBL)817468 035 $a(OCoLC)765131253 035 $a(SSID)ssj0000534613 035 $a(PQKBManifestationID)12166961 035 $a(PQKBTitleCode)TC0000534613 035 $a(PQKBWorkID)10518141 035 $a(PQKB)10832118 035 $a(MiAaPQ)EBC817468 035 $a(Au-PeEL)EBL817468 035 $a(CaPaEBR)ebr10506279 035 $a(CaONFJC)MIL331608 035 $a(EXLCZ)992550000000057659 100 $a20110715d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrainfluence$b[electronic resource] $e100 ways to persuade and convince customers with neuromarketing /$fRoger Dooley 210 $aHoboken, N.J. $cWiley$dc2012 215 $a1 online resource (306 p.) 300 $aDescription based upon print version of record. 311 $a1-118-11336-5 320 $aIncludes bibliographical references and index. 327 $asection 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. 330 $a"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--$cProvided by publisher. 606 $aNeuromarketing 606 $aMarketing$xPsychological aspects 606 $aAdvertising$xPsychological aspects 606 $aConsumers$xPsychology 615 0$aNeuromarketing. 615 0$aMarketing$xPsychological aspects. 615 0$aAdvertising$xPsychological aspects. 615 0$aConsumers$xPsychology. 676 $a658.8001/9 700 $aDooley$b Roger$f1952-$01522011 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781960503321 996 $aBrainfluence$93761517 997 $aUNINA LEADER 06068nam 22006855 450 001 9910298462703321 005 20200706005623.0 010 $a3-319-06068-6 024 7 $a10.1007/978-3-319-06068-2 035 $a(CKB)3710000000134631 035 $a(EBL)1782888 035 $a(SSID)ssj0001274279 035 $a(PQKBManifestationID)11825234 035 $a(PQKBTitleCode)TC0001274279 035 $a(PQKBWorkID)11324952 035 $a(PQKB)10215071 035 $a(MiAaPQ)EBC1782888 035 $a(DE-He213)978-3-319-06068-2 035 $a(PPN)179767003 035 $a(EXLCZ)993710000000134631 100 $a20140620d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvancements of Mass Spectrometry in Biomedical Research /$fedited by Alisa G. Woods, Costel C. Darie 205 $a1st ed. 2014. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014. 215 $a1 online resource (601 p.) 225 1 $aAdvances in Experimental Medicine and Biology,$x0065-2598 ;$v806 300 $aDescription based upon print version of record. 311 $a1-322-13492-8 311 $a3-319-06067-8 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aMass Spectrometry for Proteomics-based Investigation -- MALDI profiling and applications in medicine -- Simplifying the proteome: Analytical strategies for improving peak capacity -- Quantitative Shotgun Proteomics with Data-Independent Acquisition and Traveling Wave Ion Mobility Spectrometry: A Versatile Tool in the Life Sciences -- Stable Isotope Labeling by Amino Acids in Cell Culture (SILAC) for Quantitative Proteomics -- Utility of Computational Structural Biology in Mass Spectrometry -- Affinity ? Mass Spectrometry Approaches for Elucidating Structures and Interactions of Protein ? Ligand Complexes -- Neurological Analyses: Focus on Gangliosides and Mass Spectrometry -- Mass Spectrometric Analysis of Post-translational Modifications (PTMs) and Protein-Protein Interactions (PPIs) -- Applications for Mass Spectrometry in the Study of Ion Channel Structure and Function -- A Mass Spectrometry View of Stable and Transient Protein Interactions -- Mass Spectrometry-Based Tissue Imaging of Small Molecules -- Redox Proteomics: from Bench to Bedside -- Analysis of Fluorinated Proteins by Mass Spectrometry -- Mass Spectrometry for Proteomics-Based Investigation Using the Zebrafish Vertebrate Model System -- Mass Spectrometry-Based Biomarkers in Drug Development -- Detection of Bio medically Relevant Stilbenes from Wines by Mass Spectrometry -- Mass Spectrometric DNA Adduct Quantification by Multiple Reaction Monitoring and its Future Use for the Molecular Epidemiology of Cancer -- Using Breast Milk to Assess Breast Cancer Risk: The Role of Mass Spectrometry-Based Proteomics -- Cancer Secretomes and their Place in Supplementing other Hallmarks of Cancer -- Thiostrepton, a Natural Compound that Triggers Heat Shock Response and Apoptosis in Human Cancer Cells: a Proteomics Investigation -- Using Proteomics to Unravel the Mysterious Steps of the HBV life-cycle -- Oxidative Stress and Antibiotic Resistance in Bacterial Pathogens: State of the Art, Methodologies and Future Trends -- Proteomic Approaches to Dissect Neuronal Signalling Pathways -- Investigating a Novel Protein Using Mass Spectrometry: the Example of Tumor Differentiation Factor (TDF) -- Mass Spectrometry for the Study of Autism and Neurodevelopmental Disorders -- Biomarkers in Major Depressive Disorder: the Role of Mass Spectrometry -- Application of Mass Spectrometry to Characterize Localization and Efficacy of Nanoceria in vivo -- Bottlenecks in Proteomics. 330 $aThis volume explores the use of mass spectrometry for biomedical applications. Chapters focus on specific therapeutic areas such as oncology, infectious disease and psychiatry. Additional chapters focus on methodology as well as new technologies and instrumentation. This volume provides readers with a comprehensive and informative manual that will allow them to appreciate mass spectrometry and proteomic research but also to initiate and improve their own work. Thus the book acts as a technical guide but also a conceptual guide to the newest information in this exciting field. Mass spectrometry is the central tool used in proteomic research today and is rapidly becoming indispensable to the biomedical scientist. With the completion of the human genome project and the genomic revolution, the proteomic revolution has followed closely behind. Understanding the human proteome has become critical to basic and clinical biomedical research and holds the promise of providing comprehensive understanding of human physiological processes. 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