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105   $ay-------001yy
200 1 $aMarketing$econcepts and strategies$fSally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell
205   $a3rd ed.
210   $aBoston$cHoughton Mifflin Company$d1997
215   $aXXI, 842 p.$d25 cm
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