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200 10$aDoing academic research$b[electronic resource] $ea practical guide to research methods and analysis /$fTed Gournelos, Joshua R. Hammonds, Maridath A. Wilson
210  1$aAbingdon, England ;$aNew York, NY :$cRoutledge,$d2019.
210  4$dİ2019.
215   $a1 online resource (209 pages) ;$cillustrations
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320   $aIncludes bibliographical references, glossary, and index.
327   $aPART I: Get the party started right -- 1. Learn to love, not dread, research -- 2. Where do I start? -- 3. Now what do I do? What's a lit review? -- 4. Choosing a method -- PART II: Methodology overviews -- 5. Close textual and thematic analysis -- 6. Content and discourse analysis -- 7. Ethnography, interviews, and focus groups -- 8. Surveys -- 9. Observational methods in practice (participatory-action research, experimental research, theory, and metasynthesis) -- PART III: Data analysis and the final push -- 10. Analyzing qualitative data and making sense of detail -- 11. Analyzing quantitative data and making sense of numbers -- 12. Persuasion, presentation, and publication.
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606   $aHumanities$xResearch$xMethodology
606   $aBusiness$xResearch$xMethodology
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