LEADER 00797nam0-22002891i-450- 001 990001619720403321 005 20050223084513.0 035 $a000161972 035 $aFED01000161972 035 $a(Aleph)000161972FED01 035 $a000161972 100 $a20030910d1889----km-y0itay50------ba 101 0 $afre 200 1 $aAlcaloides microbiens et physiologiques$fMaurice de Thierry. 210 $aParis$cG. Masson$d1889 215 $a151 p.$d25 cm 610 0 $aChimica organica 610 0 $aAlcaloidi 676 $a547.72 700 1$aThierry,$bMaurice : de$069100 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990001619720403321 952 $a60 547 B 1$b2996$fFAGBC 959 $aFAGBC 996 $aAlcaloides microbiens et physiologiques$9369594 997 $aUNINA LEADER 03878nam 22008415 450 001 9910254663203321 005 20220115032515.0 010 $a9781137586605 010 $a1137586605 024 7 $a10.1057/9781137586605 035 $a(CKB)3710000000631172 035 $a(SSID)ssj0001646647 035 $a(PQKBManifestationID)16417752 035 $a(PQKBTitleCode)TC0001646647 035 $a(PQKBWorkID)12298362 035 $a(PQKB)10627501 035 $a(DE-He213)978-1-137-58660-5 035 $a(MiAaPQ)EBC4719891 035 $a(PPN)228321832 035 $a(Perlego)3494490 035 $a(EXLCZ)993710000000631172 100 $a20160305d2016 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising in the Aging Society $eUnderstanding Representations, Practitioners, and Consumers in Japan /$fby Florian Kohlbacher, Michael Prieler 205 $a1st ed. 2016. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016. 215 $a1 online resource (XXIII, 155 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780230293397 311 08$a0230293395 311 08$a9781349592913 311 08$a1349592919 320 $aIncludes bibliographical references and index. 330 $aPopulation aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively. 606 $aMarketing 606 $aInternational economic relations 606 $aIndustrial procurement 606 $aInternational business enterprises 606 $aStrategic planning 606 $aLeadership 606 $aMarketing research 606 $aBusiness intelligence 606 $aMarketing 606 $aInternational Economics 606 $aProcurement 606 $aInternational Business 606 $aBusiness Strategy and Leadership 606 $aMarket Research and Competitive Intelligence 615 0$aMarketing. 615 0$aInternational economic relations. 615 0$aIndustrial procurement. 615 0$aInternational business enterprises. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 14$aMarketing. 615 24$aInternational Economics. 615 24$aProcurement. 615 24$aInternational Business. 615 24$aBusiness Strategy and Leadership. 615 24$aMarket Research and Competitive Intelligence. 676 $a659.1/042 700 $aKohlbacher$b Florian$4aut$4http://id.loc.gov/vocabulary/relators/aut$0868678 702 $aPrieler$b Michael$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910254663203321 996 $aAdvertising in the Aging Society$91939170 997 $aUNINA