LEADER 00958nam0-22003131--450- 001 990008543260403321 005 20090123095921.0 035 $a000854326 035 $aFED01000854326 035 $a(Aleph)000854326FED01 035 $a000854326 100 $a20070730d1992----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $a<>cultura della rinascita$epolitica e istituzioni in Sardegna (1950-1970)$fa cura di Francesco Soddu 210 $aSassari$cCentro studi autonomistici Paolo Dettori$d1992 215 $a504 p.$d22 cm 225 1 $aSaggi & documenti$v6 300 $aIn testa al front.: Centro studi autonomistici Paolo Dettori 676 $a340$v11 rid.$zita 702 1$aSoddu,$bFrancesco 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008543260403321 952 $aSDI-KS 870$b3261$fSDI 959 $aSDI 996 $aCultura della rinascita$9709913 997 $aUNINA LEADER 00823nam0-22002891i-450 001 990001156270403321 005 20190419131850.0 035 $a000115627 035 $aFED01000115627 035 $a(Aleph)000115627FED01 035 $a000115627 100 $a20000920d1965----km-y0itay50------ba 101 0 $aeng 200 1 $aDynamics of nonhomogeneous fluids$fby YIH, Chia-Shun 210 $aNew York$cMacmillan$d1965 225 1 $aMacmillan Series in Advanced Mathematics and Theoretical Physics 700 1$aYih,$bChia-shun$015443 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990001156270403321 952 $a30-L-31$b16181$fMA1 952 $a15 ID B/6-112$fDINID 959 $aDINID 959 $aMA1 996 $aDynamics of nonhomogeneous fluids$9346859 997 $aUNINA DB $aING01 LEADER 01752nas 2200409-a 450 001 9910891343803321 005 20240413014906.0 035 $a(CKB)2550000000028231 035 $a(CONSER)--2009213628 035 $a(DE-599)ZDB2802659-7 035 $a(EXLCZ)992550000000028231 100 $a20091214a20099999 -a- - 101 0 $adut 200 00$aTijdschrift van de Rijksdienst voor het Cultureel Erfgoed /$fRijksdienst voor het Cultureel Erfgoed, Ministerie van Onderwijs, Cultuur en Wetenschap 210 $aAmersfoort $cRijksdienst voor het Cultureel Erfgoed$d2009- 215 $a1 online resource 300 $aTitle from cover. 311 08$aPrint version: Tijdschrift van de Rijksdienst voor het Cultureel Erfgoed / 1878-7827 (DLC) 2009213628 (OCoLC)488636871 606 $aArchitecture$xConservation and restoration$zNetherlands$vPeriodicals 606 $aCultural property$xProtection$zNetherlands$vPeriodicals 606 $aAntiquities$2fast$3(OCoLC)fst00810745 606 $aArchitecture$xConservation and restoration$2fast$3(OCoLC)fst00813377 606 $aCultural property$xProtection$2fast$3(OCoLC)fst00885019 607 $aNetherlands$xAntiquities$vPeriodicals 607 $aNetherlands$2fast 608 $aPeriodicals.$2fast 615 0$aArchitecture$xConservation and restoration 615 0$aCultural property$xProtection 615 7$aAntiquities. 615 7$aArchitecture$xConservation and restoration. 615 7$aCultural property$xProtection. 712 02$aNetherlands.$bRijksdienst voor het Cultureel Erfgoed. 906 $aJOURNAL 912 $a9910891343803321 920 $aexl_impl conversion 996 $aTijdschrift van de Rijksdienst voor het Cultureel Erfgoed$94251223 997 $aUNINA LEADER 03265nam 2200445 a 450 001 9910966651603321 005 20250107224755.0 010 0 $a9781444360806 010 0 $a1444360809 035 $a(MiAaPQ)EBC7104643 035 $a(CKB)24989765300041 035 $a(MiAaPQ)EBC965707 035 $a(Au-PeEL)EBL965707 035 $a(CaPaEBR)ebr10580252 035 $a(CaONFJC)MIL385479 035 $a(OCoLC)799766859 035 $a(Perlego)2783524 035 $a(EXLCZ)9924989765300041 100 $a20111020d2012 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe copywriter's toolkit $ethe complete guide to strategic advertising copy /$fMargo Berman 210 $aChichester, West Sussex, U.K. ;$aMalden, Mass. $cWiley-Blackwell$d2012 215 $axix, 376 p. $cill. (some col.) 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. 330 $a"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing examples are shown using industry standard formats. You'll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed up to facilitate typesetting. Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy"--$cProvided by publisher. 606 $aAdvertising copy$vHandbooks, manuals, etc 615 0$aAdvertising copy 676 $a659.13/2 700 $aBerman$b Margo$f1947-$0721081 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910966651603321 996 $aThe copywriter's toolkit$94351663 997 $aUNINA