LEADER 00847nam0-22003011i-450- 001 990000963920403321 005 20071009135843.0 035 $a000096392 035 $aFED01000096392 035 $a(Aleph)000096392FED01 035 $a000096392 100 $a20001205d1963----km-y0itay50------ba 101 0 $aeng 200 1 $aEssays 1958-1962 on Atomic Physics and Human Knowledge$fNiels Bohr 210 $aNew York$aLondon$cInterscience$d1963 215 $ax, 100 p.$d24 cm 610 0 $aStoria della fisica 676 $a509 700 1$aBohr,$bNiels$0256 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990000963920403321 952 $a6D-015$b3611$fFI1 952 $a29-B-3-BIS$b5430$fMA1 959 $aFI1 959 $aMA1 996 $aEssays 1958-1962 on Atomic Physics and Human Knowledge$9358126 997 $aUNINA LEADER 01907ojm 2200301z- 450 001 9910148919203321 005 20230912161814.0 010 $a0-00-743267-4 035 $a(CKB)3710000000923559 035 $a(BIP)039874141 035 $a(EXLCZ)993710000000923559 100 $a20231107c2011uuuu -u- - 101 0 $aeng 200 10$aPredictably Irrational: The Hidden Forces That Shape Our Decisions 210 $cHarperCollins UK 215 $cill 330 8 $aWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. 517 $aPredictably Irrational 610 $aBusiness & economics 610 $aPsychology 610 $aBusiness and economics 676 $a153.8/3 700 $aAriely$b Dan$f1968-$0604426 702 $aJones$b Simon$4oth 906 $aAUDIO 912 $a9910148919203321 996 $aPredictably irrational$939638 997 $aUNINA