LEADER 01168cam0-22004091i-450- 001 990000521560403321 005 20051031143559.0 010 $a88-464-0024-0 035 $a000052156 035 $aFED01000052156 035 $a(Aleph)000052156FED01 035 $a000052156 100 $a20020821d1997----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $a<>segmentazione del mercato$ecome creare segmenti di mercato redditizi$eun approccio passo per passo$fMalcon McDonald, Ian Dunbar 210 $aMilano$cFrancoAngeli$d1997 215 $a265 p.$d23 cm 225 1 $aAzienda moderna$v323 610 0 $aEconomia di mercato 610 0 $aMarketing 676 $a330.122 676 $a658.8 700 1$aMcDonald,$bMalcolm$0117340 701 1$aDunbar,$bIan$027876 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990000521560403321 952 $a10 ECON 73$bDIS 3823$fDINEL 952 $a4-0-605-TI$b6419$fECA 952 $aCOLLEZ. 684 (323)$b31052$fFSPBC 959 $aDINEL 959 $aECA 959 $aFSPBC 996 $aSegmentazione del mercato$9331571 997 $aUNINA