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200 1 $aPrincipi di marketing$fPhilip Kotler ... \et al.!$gedizione italiana a cura di Walter Giorgio Scott
210   $aTorino$cISEDI$d2001
215   $aXXI, 810 p.$d26 cm
300   $aTrad. di vari.
312   $a<in italiano>: Principles of marketing.$9CFI0526413
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