LEADER 03974oam 2200649I 450 001 9910462772203321 005 20200520144314.0 010 $a0-203-18259-6 010 $a1-283-84167-3 010 $a1-136-59324-1 024 7 $a10.4324/9780203182598 035 $a(CKB)2670000000299042 035 $a(EBL)1075439 035 $a(OCoLC)821176547 035 $a(SSID)ssj0000832211 035 $a(PQKBManifestationID)11530149 035 $a(PQKBTitleCode)TC0000832211 035 $a(PQKBWorkID)10881962 035 $a(PQKB)10050264 035 $a(MiAaPQ)EBC1075439 035 $a(Au-PeEL)EBL1075439 035 $a(CaPaEBR)ebr10631138 035 $a(CaONFJC)MIL415417 035 $a(OCoLC)822655611 035 $a(EXLCZ)992670000000299042 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe essentials of marketing research /$fLawrence S. Silver. [et al.] 205 $a3rd ed. 210 1$aNew York, N.Y. :$cRoutledge,$d2013. 215 $a1 online resource (365 p.) 300 $aRev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. 311 $a0-415-89929-X 320 $aIncludes bibliographical references and index. 327 $aCover; The Essentials of Marketting Research; Title Page; Copyright Page; Table of Contents; About the Authors; Acknowledgments; PART I The Marketing Research Process and Decision Making; 1 Introduction to Marketing Research; 2 Ethics in Marketing Research; PART II Secondary Data and Research Designs; 3 Secondary Data; 4 Research Designs: Exploratory and Qualitative Research; 5 Research Design: Descriptive and Causal Research; PART III Measurement, Data Collection, and Sampling; 6 Measurement; 7 Primary Data Collection; 8 Designing the Data-gathering Instrument 327 $a9 Sampling Methods and Sample Size10 Fielding the Data-gathering Instrument; PART IV Data Analysis and Reporting; 11 Analyzing and Interpreting Data for Decisions; 12 Advanced Data Analysis; 13 The Research Report; PART V Cases; Case 1 Lone Pine Kennel Club; Case 2 Silver Jewelry Stores; Case 3 Select Hotels of North America; Case 4 River Pines School: A; Case 5 River Pines School: B; Case 6 Gary Branch, CPA; Case 7 Juan Carlos' Mexican Restaurant; Case 8 Usedcars.com; Case 9 Welcome Home Church; Case 10 The Learning Source; Case 11 Madison County Country Club; Case 12 Plasco, Inc. 327 $aCase 13 St John's SchoolCase 14 The Webmasters; Case 15 House of Topiary; Case 16 Professional Home Inspection; Case 17 Europska Databanka; Case 18 Northside Chiropractic Services; Case 19 Internet Versus Mail Surveys; Case 20 Louisiana Purchase Gardens and Zoo; Case 21 Mac's Sausage Company; Case 22 The Online Marketplace; Case 23 Victorian Rose Gift and Flower Shop; Case 24 MCS Publishing Company; Notes; Index 330 $aIdentifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each 606 $aMarketing research 606 $aMarketing research$vCase studies 608 $aElectronic books. 615 0$aMarketing research. 615 0$aMarketing research 676 $a658.8/3 701 $aSilver$b Lawrence S.$f1948-$0902195 701 $aWrenn$b Bruce$0938629 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462772203321 996 $aThe essentials of marketing research$92132158 997 $aUNINA LEADER 01306nam0 22002893i 450 001 TO00128684 005 20231121125834.0 100 $a20181017d1963 ||||0itac50 ba 101 | $aita 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $aSenigallia: ricerche di geografia urbana$fAdriana Giarrizzo 210 $aRoma$c[s. n.]$d1963$eRoma$gNuova tecnica grafica 215 $a55 p., [2] carte di tav.$cill., [1] carta di tav. ripiegata ; 225 | $aPubblicazioni dell'Istituto di geografia dell'Università di Roma. N. S$v8 300 $acm. ((Estratto da: Bollettino della Società geografica italiana (1963), n. 9-10. 410 0$1001SBL0419574$12001 $aPubblicazioni dell'Istituto di geografia dell'Università di Roma. N. S$v8$171201$aUniversita degli studi$c $b : Istituto di geografia$3SBLV049596 700 1$aGiarrizzo$b, Adriana$3SBLV051958$4070$0485301 801 3$aIT$bIT-01$c20181017 850 $aIT-FR0017 899 $aBiblioteca umanistica Giorgio Aprea$bFR0017 $eN 912 $aTO00128684 950 0$aBiblioteca umanistica Giorgio Aprea$d 52DMAB 49$e 52FLS0000301075 VMB RS $fA $h20181017$i20181017 977 $a 52 996 $aSenigallia: ricerche di geografia urbana$93637646 997 $aUNICAS LEADER 04162nam 2200697Ia 450 001 9910791471303321 005 20230725015512.0 010 $a0-292-79305-7 024 7 $a10.7560/721685 035 $a(CKB)2560000000015350 035 $a(OCoLC)639994653 035 $a(CaPaEBR)ebrary10381440 035 $a(SSID)ssj0000420411 035 $a(PQKBManifestationID)11252091 035 $a(PQKBTitleCode)TC0000420411 035 $a(PQKBWorkID)10392076 035 $a(PQKB)11085953 035 $a(MiAaPQ)EBC3443472 035 $a(MdBmJHUP)muse4689 035 $a(Au-PeEL)EBL3443472 035 $a(CaPaEBR)ebr10381440 035 $a(DE-B1597)588107 035 $a(OCoLC)1286806824 035 $a(DE-B1597)9780292793057 035 $a(EXLCZ)992560000000015350 100 $a20091103d2010 ub 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIn the palace of Nezahualcoyotl$b[electronic resource] $epainting manuscripts, writing the pre-Hispanic past in early colonial period Tetzcoco, Mexico /$fby Eduardo de J. Douglas 205 $a1st ed. 210 $aAustin $cUniversity of Texas Press$d2010 215 $a1 online resource (289 p.) 225 1 $aThe William and Bettye Nowlin series in art, history, and culture of the Western hemisphere 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-292-72168-4 320 $aIncludes bibliographical references and index. 327 $aMixed forms, mixed messages : the Codex Xolotl, the Quinatzin Map, and the Tlohtzin Map -- Cemanahuactli Imachiyo : "the world, its model" -- Our kin, our blood -- Telling stories -- Conclusion: In the palace of Nezahualcoyotl. 330 $aAround 1542, descendants of the Aztec rulers of Mexico created accounts of the pre-Hispanic history of the city of Tetzcoco, Mexico, one of the imperial capitals of the Aztec Empire. Painted in iconic script ("picture writing"), the Codex Xolotl, the Quinatzin Map, and the Tlohtzin Map appear to retain and emphasize both pre-Hispanic content and also pre-Hispanic form, despite being produced almost a generation after the Aztecs surrendered to Hernán Cortés in 1521. Yet, as this pioneering study makes plain, the reality is far more complex. Eduardo de J. Douglas offers a detailed critical analysis and historical contextualization of the manuscripts to argue that colonial economic, political, and social concerns affected both the content of the three Tetzcocan pictorial histories and their archaizing pictorial form. As documents composed by indigenous people to assert their standing as legitimate heirs of the Aztec rulers as well as loyal subjects of the Spanish Crown and good Catholics, the Tetzcocan manuscripts qualify as subtle yet shrewd negotiations between indigenous and Spanish systems of signification and between indigenous and Spanish concepts of real property and political rights. By reading the Tetzcocan manuscripts as calculated responses to the changes and challenges posed by Spanish colonization and Christian evangelization, Douglas's study significantly contributes to and expands upon the scholarship on central Mexican manuscript painting and recent critical investigations of art and political ideology in colonial Latin America. 410 0$aWilliam & Bettye Nowlin series in art, history, and culture of the Western Hemisphere. 606 $aManuscripts, Nahuatl$zMexico$zTexcoco de Mora 606 $aAztec art$zMexico$zTexcoco de Mora 606 $aAztecs$zMexico$zTexcoco de Mora$xHistory$vSources 606 $aPalaces$zMexico$zTexcoco de Mora 607 $aTexcoco de Mora (Mexico)$xHistory$vSources 607 $aTexcoco de Mora (Mexico)$xAntiquities 615 0$aManuscripts, Nahuatl 615 0$aAztec art 615 0$aAztecs$xHistory 615 0$aPalaces 676 $a972/.52 700 $aDouglas$b Eduardo de J.$f1957-$01495176 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791471303321 996 $aIn the palace of Nezahualcoyotl$93719185 997 $aUNINA