LEADER 03793nam 22006251 450 001 9910511667303321 005 20200514202323.0 010 $a1-5013-1273-1 010 $a1-62356-750-5 024 7 $a10.5040/9781501312731 035 $a(CKB)3710000000463128 035 $a(EBL)2147101 035 $a(SSID)ssj0001530395 035 $a(PQKBManifestationID)12572629 035 $a(PQKBTitleCode)TC0001530395 035 $a(PQKBWorkID)11530342 035 $a(PQKB)10728381 035 $a(MiAaPQ)EBC2147101 035 $a(PPN)226986985 035 $a(OCoLC)918892859 035 $a(UtOrBLW)bpp09259448 035 $a(EXLCZ)993710000000463128 100 $a20150930d2015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aContent is king $enews media management in the digital age /$fGary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo with Gordon Fletcher, Maria Jose Herna?ndez Serrano, John Hill, Paul Jones, Young Mie Kim, Mikko Sihvonen, and Seamus Simpson 210 1$aNew York ;$aLondon :$cBloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.,$d[2015] 215 $a1 online resource (257 p.) 300 $aDescription based upon print version of record. 311 $a1-62356-662-2 311 $a1-62356-545-6 320 $aIncludes bibliographical references and index. 327 $aChapter 1 Introduction -- Section One. Challenges facing newspapers -- Chapter 2. News media and their Communities -- Chapter 3. Disruptive Technological Innovation -- Section Two. Management and leadership of news media firms -- Chapter 4. Establishing Leadership and Strategic Management -- Chapter 5. Value Chain Structure and Properties -- Chapter 6. Self-Organizing Value Creation -- Chapter 7 Managing Cross Media Synergy -- Section Three. Future Management Visions -- Chapter 8. Creative News Media Visions -- Chapter 9. Digital Printing and Customization -- Chapter 10. Positioning, Self Branding, Visual Identity, Concepts and Thoughts -- Chapter 11. Conclusions -- Index 330 8 $aFrom the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings 606 $aNews Web sites 606 $aOnline journalism 606 $aPress 606 $aReporters and reporting 606 $2Media studies 615 0$aNews Web sites. 615 0$aOnline journalism. 615 0$aPress. 615 0$aReporters and reporting. 676 $a070.4 700 $aGraham$b Gary$f1966-$01066757 801 0$bUtOrBLW 801 1$bUtOrBLW 801 2$bUkLoBP 906 $aBOOK 912 $a9910511667303321 996 $aContent is king$92549931 997 $aUNINA LEADER 01539nam0 22003493i 450 001 TO00096214 005 20231121125834.0 010 $a3775251537 100 $a20091120d1987 ||||0itac50 ba 101 | $ager 102 $ade 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $aVon der Gastfreundschaft zum Gasthaus$eStudien zur Gastlichkeit im Mittelalter$fHans Conrad Peyer 210 $aHannover$cHahnsche Buchhandlung$d1987 215 $aXXXIII, 307 p.$d24 cm. 225 | $aMonumenta Germaniae historica$i. Schriften$v31 410 0$1001MIL0071816$12001 $aMonumenta Germaniae historica$i. 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Formato cm. 20,1-28. 901 $bNAP 01$cPOZZO LIB.$nVi sono collocati fondi di economia, periodici di ingegneria e scienze, periodici di economia e statistica e altri fondi comprendenti documenti di economia pervenuti in dono. 912 $aMIL0251992 950 0$aBiblioteca Centralizzata di Ateneo$c1 v.$d 01POZZO LIB.ECON MON 3329$e 0101 0000127675E VMA 1 v.$fB $h20210317$i20210317 977 $a 01$a BU 996 $aTecnologia e produzione$9265525 997 $aUNISANNIO