LEADER 01403nam0 22003493i 450 001 RMS0139822 005 20231121125808.0 010 $a0471404004 100 $a20141021d2001 ||||0itac50 ba 101 | $aeng 102 $aus 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $aOne-to-one Web marketing$ebuild a relationship marketing strategy one customer at a time$fCliff Allen, Deborah Kania, Beth Yaeckel$gwith a foreword by Christopher Locke 205 $a2.nd ed 210 $aNew York $cWiley & Sons$d2001 215 $aXV, 351 p.$d24 cm.$e<1> CD-Rom 225 | $aWiley computer publishing 410 0$1001RMS0028228$12001 $aWiley computer publishing 606 $aMarketing relazionale$2FIR$3RMLC377966$9I 676 $a658.812$9$v20 700 1$aAllen$b, Cliff$3PUVV225314$4070$01446949 701 1$aKania$b, Deborah$3PUVV225315$4070$01446950 701 1$aYaeckel$b, Beth$3PUVV225316$4070$01189156 801 3$aIT$bIT-01$c20141021 850 $aIT-FR0098 899 $aBiblioteca Area Giuridico Economica$bFR0098 912 $aRMS0139822 950 0$aBiblioteca Area Giuridico Economica$d 53IMP 658.812/26$e 53VM 0000117905 VM barcode:ECO014585. - Inventario:6679. - Fondo:Sala consultazioneVM$fA $h20020419$i20121204 977 $a 53 996 $aOne-to-one Web marketing$93634819 997 $aUNICAS