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101 | $aita
102   $ait
181  1$6z01$ai $bxxxe  
182  1$6z01$an
200 1 $aMarketing strategico e operativo$emarket-driven management$fJean-Jacques Lambin
205   $a4. ed
210   $aMilano $cMcGraw-Hill $dc2004
215   $axiv, 487 p.$cfig.$d26 cm
300   $aTit. orig.: Marketing stratégique et opérationnel, Du marketing à l'orientation-marché, 5. ed.
606   $aMarketing strategico$2FIR$3RMLC377211$9I
676   $a658.8001$9$v20
700  1$aLambin$b, Jean-Jacques$3RMLV150724$079664
801  3$aIT$bIT-01$c20121121
850   $aIT-FR0099          
899   $aBiblioteca Area Ingegneristica$bFR0099          
912   $aRML0283178
950  0$aBiblioteca Area Ingegneristica$d 54DMS       658.8001 LAM$e 54VM 0000529015  VM                        barcode:BAIN000376. - Inventario:1685MVM$fA $h20050210$i20121204
977   $a 54
996   $aMarketing stratégique$915035
997   $aUNICAS