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200 1 $a˜Le œSTRATEGIE di acquisto della grande impresa nell'evoluzione dei sistemi produttivi$eContributi di una ricerca sull'indotto di fornitura$fLorenzo Caselli...[et al.]
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996   $aStrategie di acquisto della grande impresa nell'evoluzione dei sistemi produttivi$9417508
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100   $a20160620h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
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200 10$aRecruitment advertising as an instrument of employer branding $ea linguistic perspective /$fby Jolanta Lacka-Badura
210  1$aNewcastle upon Tyne, England :$cCambridge Scholars Publishing,$d2015.
210  4$d2015
215   $a1 online resource (258 p.)
300   $aDescription based upon print version of record.
311   $a1-4438-7654-2 
320   $aIncludes bibliographical references and index.
330   $aThe book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.The analysis conducted
606   $aHelp-wanted advertising
606   $aBranding (Marketing)
606   $aBusiness communication
615  0$aHelp-wanted advertising.
615  0$aBranding (Marketing)
615  0$aBusiness communication.
676   $a650.14
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996   $aRecruitment advertising as an instrument of employer branding$94063968
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