LEADER 01010nam0 22002651i 450 001 RML0236424 005 20231121125702.0 100 $a20121121d1995 ||||0itac50 ba 101 | $aita 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $aMarket segmentation$eA step-by-step approach to creating profitable market segments$fMalcolm McDonald and Ian Dunbar : foreword by Sir Colin Marshall 210 $aLondon $cMacmillan Press $d1995 215 $axvii,271 p.$cfig.$d23 cm. 700 1$aMcDonald$b, Malcolm H.B.$3RMLV150879$0746842 701 1$aDunbar$b, Ian$3RMLV150878$027876 801 3$aIT$bIT-01$c20121121 850 $aIT-FR0098 899 $aBiblioteca Area Giuridico Economica$bFR0098 912 $aRML0236424 950 0$aBiblioteca Area Giuridico Economica$d 53IMP 658.5/12$e 53VM 0000050695 VM barcode:0004360VM$fA $h19951211$i20121204 977 $a 53 996 $aMarket segmentation$93619429 997 $aUNICAS