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182   $cc$2rdamedia
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200 10$aDigital media and innovation $emanagement and design strategies in communication /$fRichard A. Gershon, Western Michigan University
210  1$aLos Angeles :$cSAGE,$d[2017]
215   $a1 online resource (262 pages) $cillustrations
311   $a1-4522-4141-4 
320   $aIncludes bibliographical references and indexes.
330   $aDigital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
606   $aMass media$xManagement
606   $aOrganizational effectiveness
615  0$aMass media$xManagement.
615  0$aOrganizational effectiveness.
676   $a302.23/068
700   $aGershon$b Richard A.$01483546
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