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200 10$aParental decisions on processed snack choices$b[electronic resource] $ea study of Thai parents in Bangkok, Thailand /$fAndreas Senkbeil
210   $aHamburg $cDiplomica Verlag$d2009
215   $a1 online resource (94 p.)
300   $aTitle from cover.
311   $a3-8366-8081-5 
320   $aIncludes bibliographical references.
327   $aParental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICES
330   $aMarketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and 
606   $aSnack foods$zThailand
606   $aNutrition
608   $aElectronic books.
615  0$aSnack foods
615  0$aNutrition.
676   $a618.92011
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996   $aParental decisions on processed snack choices$92019800
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