LEADER 01119nam 2200361 450 001 9910407752803321 005 20221007105009.0 010 $a1-78984-360-X 035 $a(CKB)4100000011325279 035 $a(NjHacI)994100000011325279 035 $a(EXLCZ)994100000011325279 100 $a20221007d2020 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCoastal and Marine Environments $ePhysical Processes and Numerical Modelling /$fJ. S. Antunes do Carmo, editor 210 1$aLondon :$cIntechOpen,$d[2020] 210 4$dİ2020 215 $a1 online resource (136 pages) 311 $a1-78984-359-6 517 $aCoastal and Marine Environments 606 $aCoastal zone management$xMathematical models 615 0$aCoastal zone management$xMathematical models. 676 $a333.917 702 $aCarmo$b J. S. Antunes do 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910407752803321 996 $aCoastal and Marine Environments$92954174 997 $aUNINA LEADER 01246nam0 22003133i 450 001 MIL0153817 005 20231121125537.0 100 $a20160725d1982 ||||0itac50 ba 101 | $aita 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $a˜La œgestione marketing nella banca$ecosa significa, perche e come realizzare razionali e dinamiche politiche di mercato negli istituti di credito$fMario Caselli$gprefazione di Roberto Ruozi 205 $a3. ed 210 $aMilano$cAngeli$d1982 215 $a333 p.$d22 cm. 225 | $aAzienda moderna$v141 314 $aprefatore$9CFIV004630 410 0$1001CFI0006307$12001 $aAzienda moderna$v141 700 1$aCaselli$b, Mario$3CFIV103041$4070$0108694 702 1$aRuozi$b, Roberto$f <1939- >$3CFIV004630 801 3$aIT$bIT-01$c20160725 850 $aIT-FR0098 899 $aBiblioteca Area Giuridico Economica$bFR0098 912 $aMIL0153817 950 0$aBiblioteca Area Giuridico Economica$d 53CAM 332/73$e 53VM 0000034645 VM barcode:ECO002257. - Inventario:822. - Fondo:Sala consultazioneVM$fA $h19940624$i20121204 977 $a 53 996 $aGestione marketing nella banca$963871 997 $aUNICAS LEADER 03596nam 22007335 450 001 9910298515203321 005 20200919092436.0 010 $a3-319-09855-1 024 7 $a10.1007/978-3-319-09855-5 035 $a(CKB)3710000000262063 035 $a(EBL)1967019 035 $a(OCoLC)894246901 035 $a(SSID)ssj0001372212 035 $a(PQKBManifestationID)11978657 035 $a(PQKBTitleCode)TC0001372212 035 $a(PQKBWorkID)11303595 035 $a(PQKB)11018778 035 $a(DE-He213)978-3-319-09855-5 035 $a(MiAaPQ)EBC1967019 035 $a(PPN)182095622 035 $a(EXLCZ)993710000000262063 100 $a20141016d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInternet-Based Customer Value Management $eDeveloping Customer Relationships Online /$fby Tymoteusz Doligalski 205 $a1st ed. 2015. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015. 215 $a1 online resource (162 p.) 225 1 $aManagement for Professionals,$x2192-8096 300 $aDescription based upon print version of record. 311 $a3-319-09854-3 320 $aIncludes bibliographical references. 327 $aCharacteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management. 330 $aCustomer value management is a managerial approach in which customers are perceived as the company?s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author?s approach is not limited by branches or sectors ? differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. 410 0$aManagement for Professionals,$x2192-8096 606 $aMarketing 606 $aSales management 606 $aInformation technology 606 $aBusiness?Data processing 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 606 $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000 615 0$aMarketing. 615 0$aSales management. 615 0$aInformation technology. 615 0$aBusiness?Data processing. 615 14$aMarketing. 615 24$aSales/Distribution. 615 24$aIT in Business. 676 $a330 676 $a650 676 $a658.8 676 $a658.81 700 $aDoligalski$b Tymoteusz$4aut$4http://id.loc.gov/vocabulary/relators/aut$01060102 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910298515203321 996 $aInternet-Based Customer Value Management$92511011 997 $aUNINA